I'm here to craft engaging products that delight people.

Hi! I’m Edina, a digital designer based in Marbella. I have been shaping user experiences in the SaaS, E-commerce and App Development space for the past 7 years.
Envelope icon
[email protected]

Organisations I’ve helped delight users

Udacity logoCentrica logoNova Credit logoDanish Ministry of Foreign Affairs logo

Over 80% of users found it motivating and expressed interest in continuing to use the platform.

Reduced subscription cancellations by 15% within the first three months of launch

60% of users engaged with the loyalty program to access additional services.

Data-driven insights and AI recommendations tailored to individual habits and routines

Quick-relief tools for unique neurodivergent challenges

Minimized cognitive load with intuitive design

Managed over 600 e-commerce websites

Over 12 million+ conversions

Enhanced CX with e-mail communication

AREAS of EXPERTISE

Strategically crafted experiences that bring results.

I bring to the table expertise in user experience (UX) design, user interface (UI) design, prototyping, problem-solving, and cross-functional collaboration focused on creating functional and delightful products.
EXPERIENCE DESIGN

Crafting Intuitive Interfaces for Increased Satisfaction

My main area of expertise is designing experiences with the goal of enhancing conversion, user retention and satisfaction through clear data visualization, customizable features, while adapting to the evolving needs of the business.
UI Design

Delightful interfaces

Proficient in creating intuitive, visually appealing, and user-centered interfaces, I establish alignment with the brand's identity and goals. Balancing aesthetics with functionality, ensures that the user experience is seamless across all devices.
UX RESEARCH

AI-enhanced applications that take UX to another level

AI integrations have the potential to personalize experiences, automate tasks, and predicting user needs. This allows for more intuitive interfaces, real-time recommendations, and adaptive designs that respond to individual behaviors, thus enhancing user satisfaction and streamlining interactions.
iPad mockup of Tinki app
Prototyping

Turning Ideas into User-Centered Solutions

By creating interactive prototypes I bridge vision and reality, enabling user testing, refining functionality, and delivering user-centred solutions that align with business goals.
PRODUCT PRESENTATION

Books are often judged by their cover

Presentation is the cherry on top in product design as it effectively communicates value, functionality, and aesthetics, influencing stakeholder buy-in and user perception.

These are the technologies I use every day

As a product designer, I cover the full spectrum of design, combining UX/UI expertise with programming (HTML, CSS, and JavaScript). I use tools like Figma, Webflow, and Spline to create seamless, data-driven user experiences, while Jira and user analytics ensure my designs are both functional and user-focused.

Figma

UX/UI Design & Prototyping

Webflow

Web development

Customization

HTML, CSS, Javascript

Spline

3D Design

Creative Suite

Photo and vector creation
Jira logo

Jira

Project Management
Hotjar logo

Hotjar

User behavior analytics

UserTesting

Customer feedback

Google Analytics

A/B test, business insights

What others have said about my work

Edina exhibited remarkable skills in design, effective communication and a profound understanding of AI tools. From the outset, Edina used her expertise within design, communications and technical skills to execute her vision in a self-reliant manner with great results. She displayed a keen eye for aesthetics and functionality in her work, contributing to various high-impact projects.

With equal parts humor, professionalism, and positive attitude, she is a great team player and was a cherished colleague among all.

Anne Marie Engtoft Meldgaard

Tech Ambassador, Ministry of Foreign Affairs Denmark
In addition to having integrity, she has been very professional. Despite the challenges of working in a foreign country and an environment where 99% of the conversations around her are incomprehensible, she has displayed an aptitude to adapt and conform to the norms of Japan and our company.

Not only has she held full accountability and responsibility for the tasks that have been assigned to her, but she also has also displayed a strong sense of ownership by suggesting improvements that may be beneficial to her employers.
Cliff Yusuke Tanaka
CTO of Widsley Inc
Edina has a skilled eye for design and a growing savvy for programming. Besides her great technical skills, she was wonderful to work with. She is a kind, dedicated, and hard-working person who takes a lot of pride in what she creates. I would hire her again anytime and highly recommend her to anyone else considering hiring her!
Travis James Mathers
Owner and CEO of Airflight
Edina is incredible.
She picks her moments and then adds to the conversation exactly what it needs. She is able to acquire skills quickly and ready to adapt to changes in the project. Doing all of this while keeping the project on track and time. She is humble to a fault but also confident in her abilities, and a highly valuable member of any team.
Carsten Vestermark
Public Speaker and Entrepreneur

Looking for a product designer? Let's talk.